Sunset over Clearwater Beach, with a pier, palm trees, and people on the sand.

Tory Belloise

Director of Operations & Technology Hospitality · Real Estate · Technology

Current ventures

REALTOR® · Hospitality & Vacation Rentals

I'm a REALTOR® and Broker Associate with Belloise Realty, my family's firm, which has served Pinellas County, Florida for over 20 years.

I also co-run Number Nine, a 12-room smart hotel in Waterford, Ireland, and Sunny Orange Stays, a vacation rental management company for Pinellas County beach-area properties.

I'm part of Now Citizens, genealogists who help people get Italian and Irish dual citizenship.

Experience

  1. Director of Operations & Technology

    Now

    Sunny Orange Stays

    Apr 2026 – Present · Dublin, Ireland · Remote

    Operations & Team

    • Supervise the Vacation Rental Specialist team, directly overseeing guest experience and satisfaction.
    • Direct day-to-day operations across the vacation rental portfolio.
    • Manage guest messaging and automated guest journeys.
    • Manage guest accounts.
    • Prepare month-end and year-end reporting.
    • Oversee payroll and benefits administration.

    Revenue & Growth

    • Lead revenue management, setting rental property pricing using a range of pricing tools and market research.
    • Identify target areas, and create targeted online ads, physical ads, and mailers.
    • Prepare revenue projections for current and prospective properties.
    • Support new owner outreach to grow the rental portfolio.

    Technology & Marketing

    • Build and maintain sunnyorangestays.com, and manage website and marketing vendors, including Bluetent and BuildUp Bookings.
    • Plan and run marketing and advertising campaigns, and create social media content and posts.
    • Lead all brand design, from online content to physical street signs, guest guidebooks, help documents, and more.
    • Set up AI assistants that automate operational workflows.
    • Manage the technology and systems behind guest operations.

    Built Sunny Central, an in-house operations portal

    • Reservations & guests
      • Reservation calendar and sync
      • Online guest check-in
      • Guest ID verification
      • Abandoned-booking recovery
    • Guest communications
      • Messages, calls, and texts in one hub
      • Message quality reviews
    • Reviews & quality
      • Review import and AI theme analysis
      • Google review replies
      • Weekly review reports
      • Owner review summaries
      • Housekeeping audits
    • Owners & agreements
      • Owner CRM with email sync
      • Agreements and e-signatures, with templates and bulk sending
    • Finance
      • Quotes and estimates
      • Invoicing
      • Refunds tracking
    • Marketing
      • Social posting with AI assistance and analytics
      • Email newsletter campaigns
      • Website pricing and listing management
    • Team & HR
      • Task boards and projects
      • SOP library
      • Notes and follow-ups
      • Time-off requests
      • HR and payroll sync
      • Internal team chat
      • Video meetings with recordings
  2. Genealogist

    Now Citizens

    Apr 2022 – Present · Ireland · Remote · Part-time

    Genealogy research for Italian and Irish dual citizenship.

  3. Belloise Real Estate

    2013 – Present

    1. Licensed Associate Broker

      Jul 2020 – Present · Clearwater, FL · Hybrid · Freelance

      Show details Hide details for Licensed Associate Broker
      • Upgraded a Florida real estate license to broker associate.
      • Advise buyers and sellers through residential and commercial transactions.
      • Prepare valuations, market research, and comparative analyses.
      • Market properties, negotiate contracts, and carry transactions through closing.
    2. Office Manager

      May 2018 – Dec 2021 · Clearwater, FL · On-site

      Show details Hide details for Office Manager
      • Managed day-to-day office operations, including reservations, scheduling, and communication with guests and owners.
      • Oversaw invoicing, reporting, and compliance with company policy and local regulations.
      • Coordinated maintenance and housekeeping so properties were ready for guests.
      • Put organizational systems in place for the office.
    3. Licensed Real Estate Agent

      May 2018 – Jul 2020 · Clearwater, FL · Freelance

      Show details Hide details for Licensed Real Estate Agent
      • Assisted buyers and sellers with residential and commercial transactions.
      • Developed marketing to present properties to prospective buyers.
      • Negotiated contracts and managed transactions.
    4. Vacation Rental Specialist

      Jul 2013 – May 2018 · Clearwater Beach, FL

      Show details Hide details for Vacation Rental Specialist
      • Answered renter inquiries and booked stays.
      • Matched guests with a rental home.
      • Kept owners up to date on their homes, including internet and in-home technology.
  4. Director of Operations

    Florida Vacation Rental Company

    Jan 2020 – Apr 2026 · Dublin, Ireland · Remote

    Show details Hide details for Director of Operations at Florida Vacation Rental Company
    • Oversaw day-to-day operations, including property management, guest services, maintenance, and housekeeping.
    • Worked with the team on long-term plans for the business.
    • Drove process improvements in daily operations.
  5. Mortgage Originator

    Moneylink Mortgage Inc.

    Oct 2020 – Dec 2023 · Clearwater, FL

    Show details Hide details for Mortgage Originator at Moneylink Mortgage Inc.
    • Guided clients from mortgage application through closing.
    • Reviewed financial profiles and explained products, rates, and lending regulations.
    • Worked with real estate agents, underwriters, loan processors, and referral partners.
  6. Sales Associate

    T-Mobile

    Jun 2017 – Jan 2018 · Tallahassee, FL

    Customer sales, technology demos, and small-business leads.

  7. Office Manager

    Five Palms Resort

    Jun 2016 – Dec 2017 · Clearwater Beach, FL

    Show details Hide details for Office Manager at Five Palms Resort
    • Managed the resort website and listings on Airbnb and VRBO.
    • Applied digital marketing to those listings.
    • Oversaw daily front-office operations, including check-in and check-out.
  8. Mobile Sales Associate, Apple Master

    Best Buy

    Sep 2016 – Jul 2017 · Tallahassee, FL

    Sold phones and plans for AT&T, Verizon, and Sprint, and advised customers on Apple products.

Education

  • Florida State University

    B.S., Social Sciences

    Concentrations in Public Administration and Geography. Minor in Hospitality.

    2016 – 2018

  • Tallahassee State College

    A.A., International Relations

    2014 – 2016

Certifications

  • Rippling Certified: Identity & App Management

    2023

  • Rippling Certified: Open Enrollment Administration

    2023

  • Rippling Certified: Payroll Administration

    2023

  • Microsoft Office

    Certiport

Languages

  • English

  • Italian · Elementary

Skills

  • Operations Management
  • Property Management
  • Vacation Rental
  • Hospitality Management
  • Guest Experience
  • Marketing Campaigns
  • Social Media
  • Real Estate
  • Project Management
  • Genealogy

Let’s work together.

Interested in working together? Send a note and I’ll be in touch.

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