Tory Belloise
Director of Operations & Technology Hospitality · Real Estate · Technology
Current ventures
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Belloise Realty
Belloise Realty has over 20 years of experience in the Pinellas County real estate industry.
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Number Nine Hotel
A 12-room smart hotel in Waterford, Ireland.
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Sunny Orange Stays
A vacation rental management company specializing in Pinellas County beach-area properties.
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Now Citizens
Now Citizens is a team of genealogists specializing in Italian and Irish dual citizenship.
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REALTOR® · Hospitality & Vacation Rentals
I'm a REALTOR® and Broker Associate with Belloise Realty, my family's firm, which has served Pinellas County, Florida for over 20 years.
I also co-run Number Nine, a 12-room smart hotel in Waterford, Ireland, and Sunny Orange Stays, a vacation rental management company for Pinellas County beach-area properties.
I'm part of Now Citizens, genealogists who help people get Italian and Irish dual citizenship.
Experience
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Director of Operations & Technology
NowSunny Orange Stays
Operations & Team
- Supervise the Vacation Rental Specialist team, directly overseeing guest experience and satisfaction.
- Direct day-to-day operations across the vacation rental portfolio.
- Manage guest messaging and automated guest journeys.
- Manage guest accounts.
- Prepare month-end and year-end reporting.
- Oversee payroll and benefits administration.
Revenue & Growth
- Lead revenue management, setting rental property pricing using a range of pricing tools and market research.
- Identify target areas, and create targeted online ads, physical ads, and mailers.
- Prepare revenue projections for current and prospective properties.
- Support new owner outreach to grow the rental portfolio.
Technology & Marketing
- Build and maintain sunnyorangestays.com, and manage website and marketing vendors, including Bluetent and BuildUp Bookings.
- Plan and run marketing and advertising campaigns, and create social media content and posts.
- Lead all brand design, from online content to physical street signs, guest guidebooks, help documents, and more.
- Set up AI assistants that automate operational workflows.
- Manage the technology and systems behind guest operations.
Built Sunny Central, an in-house operations portal
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Reservations & guests
- Reservation calendar and sync
- Online guest check-in
- Guest ID verification
- Abandoned-booking recovery
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Guest communications
- Messages, calls, and texts in one hub
- Message quality reviews
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Reviews & quality
- Review import and AI theme analysis
- Google review replies
- Weekly review reports
- Owner review summaries
- Housekeeping audits
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Owners & agreements
- Owner CRM with email sync
- Agreements and e-signatures, with templates and bulk sending
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Finance
- Quotes and estimates
- Invoicing
- Refunds tracking
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Marketing
- Social posting with AI assistance and analytics
- Email newsletter campaigns
- Website pricing and listing management
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Team & HR
- Task boards and projects
- SOP library
- Notes and follow-ups
- Time-off requests
- HR and payroll sync
- Internal team chat
- Video meetings with recordings
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Genealogist
Now Citizens
Genealogy research for Italian and Irish dual citizenship.
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Belloise Real Estate
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Licensed Associate Broker
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- Upgraded a Florida real estate license to broker associate.
- Advise buyers and sellers through residential and commercial transactions.
- Prepare valuations, market research, and comparative analyses.
- Market properties, negotiate contracts, and carry transactions through closing.
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Office Manager
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- Managed day-to-day office operations, including reservations, scheduling, and communication with guests and owners.
- Oversaw invoicing, reporting, and compliance with company policy and local regulations.
- Coordinated maintenance and housekeeping so properties were ready for guests.
- Put organizational systems in place for the office.
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Licensed Real Estate Agent
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- Assisted buyers and sellers with residential and commercial transactions.
- Developed marketing to present properties to prospective buyers.
- Negotiated contracts and managed transactions.
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Vacation Rental Specialist
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- Answered renter inquiries and booked stays.
- Matched guests with a rental home.
- Kept owners up to date on their homes, including internet and in-home technology.
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Director of Operations
Florida Vacation Rental Company
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- Oversaw day-to-day operations, including property management, guest services, maintenance, and housekeeping.
- Worked with the team on long-term plans for the business.
- Drove process improvements in daily operations.
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Mortgage Originator
Moneylink Mortgage Inc.
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- Guided clients from mortgage application through closing.
- Reviewed financial profiles and explained products, rates, and lending regulations.
- Worked with real estate agents, underwriters, loan processors, and referral partners.
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Sales Associate
T-Mobile
Customer sales, technology demos, and small-business leads.
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Office Manager
Five Palms Resort
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- Managed the resort website and listings on Airbnb and VRBO.
- Applied digital marketing to those listings.
- Oversaw daily front-office operations, including check-in and check-out.
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Mobile Sales Associate, Apple Master
Best Buy
Sold phones and plans for AT&T, Verizon, and Sprint, and advised customers on Apple products.
Education
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Florida State University
B.S., Social Sciences
Concentrations in Public Administration and Geography. Minor in Hospitality.
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Tallahassee State College
A.A., International Relations
Certifications
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Rippling Certified: Identity & App Management
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Rippling Certified: Open Enrollment Administration
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Rippling Certified: Payroll Administration
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Microsoft Office
Languages
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English
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Italian · Elementary
Skills
Let’s work together.
Interested in working together? Send a note and I’ll be in touch.
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